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Doing business in Japan: why does it make sense?
Quick answer:
Japan is the world's second largest market, competitor, and partner. With 125 million people it's a large and important country. Technologically it is very advanced: there are about 20 million internet users, and 50 million mobile phone users for example. A large proportion of internet users also use e-commerce.
15% of the world's economy is in Japan
25% of the world's high-tech products are made in Japan
Longer answer:
You'll find a lot of details in our presentation at Stanford University some time ago:
(1) world's second largest GNP
(2) 10% of the world's internet users
(3) important technologies
Topics - detailed answers:
- 01. Win big - lose big. Business in Japan. Why can it be difficult?
- 02. Changes and opportunties
- 03. Avoid the well known mistakes
- 04. What can we do about it?
- 05. Relationships
- 06. Etiquette
- 07. Market research for Japan
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