Why should success in Japan be so much more difficult for you than in other countries?

“We need a strategy to overcome the complexities of Japan’s markets! We don’t want to fail!”

“We are successful in many many countries all over the world, we are No. 1 in our industry sector globally, we are 30 years in Japan, and we need a strategy for our business in Japan to finally take off and start growing!”

“Our first joint-venture market entry to Japan did not work out, now we are into our second joint-venture and we really need this to succeed. We need a strategy to bring our second joint-venture to success!”

“We are a rapidly growing silicon valley internet company, our first two market entries to Japan did not fulfill expectations, we need a strategy to succeed this third time round and start growth in Japan – as in all other markets we are globally!”

“Japan is one of the most important markets for our high precision equipment company, we have been looking at Japan for more than five years, we are not sure if we should partner with a Japanese company, or go on our own – we need a strategy to build out business in Japan!”


(c) 2018 Eurotechnology Japan KK. All rights reserved.

Direct and opportunity costs of failure in Japan are high. Don’t fail!

Costs of failure in Japan are high. Opportunity costs can be even higher when you lose Japan’s market to competitors! If you fail, it may take you 32 years for the chance to enter Japan again.

Consequential costs, and strategic developments can be even more serious than direct costs of failure in Japan

Vodafone’s failure in Japan and sale of of Vodafone-Japan to Softbank laid a key foundations for Softbank’s meteoric rise, including the acquisition by Softbank of chip IP giant ARM, a dominating force for mobile communications and IoT.

It took IKEA 32 years to enter Japan the second time!

When a company fails in Japan, it may take 20, 30 years to enter Japan’s markets a second time – a very high opportunity cost lost. Actually, most companies that failed in Japan never come back.

IKEA’s first market entry to Japan was in 1974 via a joint-venture, which failed for IKEA and IKEA withdrew from Japan. It took 32 years for IKEA to enter Japan the second time – this second time successfully and with a totally different strategy, see:
Ikea reenters Japan: IKEA’s first try to enter Japan in 1974 failed for IKEA. Now second try in 2006

Can you afford to wait 32 years when you fail the first time in Japan?


(c)2018 Eurotechnology Japan KK. All rights reserved.

We know how you can feel intimidated by Japan’s complexities and costs – we’ll guide you

We have worked with Japan’s market complexities for more than 20 years – we know how you feel

Over the last 20++ years we have gone through the complexities of Japan’s markets. We understand how you feel!

Since our foundation 1997 in Tokyo we have helped 100s of clients succeed in Japan, large global multinationals, medium sized companies, ventures, investments banks, and worked for government agencies such as the European Union and Finland’s technology investment agency TEKES.

Our Founder & CEO came first to Japan in 1984 to help build R&D cooperation with NTT, he was Manager of one of Hitachi’s R&D labs, built an international research laboratory on nano-electronics at Japan’s No. 1 University, Tokyo University, won more than US$ 1 million in Japanese government R&D funding, including an elite “Sakigake” research project, was Board Director of a stock market listed Japanese cyber security group, and is now in addition also Guest Professor at Kyushu University, building four projects.


(c)2018 Eurotechnology Japan KK. All rights reserved.

We create your Japan strategy with you. Here are the steps

Here are the steps to create your Japan strategy with you. And to convert your strategy into reality.

1. Understand your true situation in Japan now.

2. Create an in-depth understanding of Japan’s relevant markets, competitors, developments, distribution networks

3. Create your strategy for Japan, your go-to-market-plan.

4. Create the right structure needed for success in Japan, and enable your CEO and Board to decide based on facts – not guess work

5. Do



(c)2018 Eurotechnology Japan KK. All rights reserved.


Japan GDP growth first quarter 2017 – Gerhard Fasol interviewed by Rico Hizon on BBC TV

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Women determine Japan’s future – Bill Emmott and Gerhard Fasol discuss Japan’s future

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Economic growth for Japan in 2016?

Japan’s companies are key to Japan’s growth Economic growth: Almost everyone agrees that economic growth is preferred over stagnation and decline. Fiscal policy and printing money unfortunately can’t deliver growth. Building fresh new successful companies, returning stagnating or failed established companies back to growth (see: “Speed is like fresh food” by JVC-Kenwood Chairman Kawahara), and …