H&M Japan entry: green field market entry to Japan

H&M Japan entry – H&M opened the first store in Japan in Ginza on September 13, 2008

H&M Japan entry – H&M opened the first store in Japan in Ginza on September 13, 2008: by Gerhard Fasol Long queues on opening day: 8000 people/day visit the store in the first few days H&M entered Japan’s fashion market initially using a green field strategy, opening stores. On September 13, 2008, H&M opened the… Continue reading H&M Japan entry: green field market entry to Japan