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growth strategy and M&A in Japan

Tag: ZARA

  • Sanrio licenses "Hello Kitty" to Diseno Textil SA (ZARA)

    Sanrio licenses "Hello Kitty" to Diseno Textil SA (ZARA)

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    by

    gerhardfasol
    in

    Diseno Textile SA (ZARA) entered Japan’s market earlier than H&M and can now collect some fruits from timing advantage: Diseno succeeded to obtain a license for Sanrio’s Hello Kitty character, and plans to market Hello Kitty branded goods. Will be interesting to see if H&M will do quid-pro-quo and seek to license other famous Japanese…

  • H&M Japan entry: green field market entry to Japan

    H&M Japan entry: green field market entry to Japan

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    by

    gerhardfasol
    in

    H&M Japan entry – H&M opened the first store in Japan in Ginza on September 13, 2008: by Gerhard Fasol Long queues on opening day: 8000 people/day visit the store in the first few days H&M entered Japan’s fashion market initially using a green field strategy, opening stores. On September 13, 2008, H&M opened the…