Sanrio licenses "Hello Kitty" to Diseno Textil SA (ZARA)

Diseno Textile SA (ZARA) entered Japan’s market earlier than H&M and can now collect some fruits from timing advantage: Diseno succeeded to obtain a license for Sanrio’s Hello Kitty character, and plans to market Hello Kitty branded goods.

Will be interesting to see if H&M will do quid-pro-quo and seek to license other famous Japanese characters?

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