Burberry solves its “Japan problem”, at least for now

Burberry Omotesando Tokyo (c) eurotechnology.com

Burberry goes direct in the world’s most important luxury market: why did Burberry not decide on less disruptive options? Sanyo-Shokai pivots from Burberry to Mackintosh and continues the valuable Black Label and Blue Label lines by Gerhard Fasol, All Rights Reserved. 18 August 2015 Burberry Japan – the start of a relationship: Sanyo Shokai started… Continue reading Burberry solves its “Japan problem”, at least for now

Sanrio licenses "Hello Kitty" to Diseno Textil SA (ZARA)

Diseno Textile SA (ZARA) entered Japan’s market earlier than H&M and can now collect some fruits from timing advantage: Diseno succeeded to obtain a license for Sanrio’s Hello Kitty character, and plans to market Hello Kitty branded goods. Will be interesting to see if H&M will do quid-pro-quo and seek to license other famous Japanese… Continue reading Sanrio licenses "Hello Kitty" to Diseno Textil SA (ZARA)

H&M Japan entry: green field market entry to Japan

H&M Japan entry – H&M opened the first store in Japan in Ginza on September 13, 2008

H&M Japan entry – H&M opened the first store in Japan in Ginza on September 13, 2008: by Gerhard Fasol Long queues on opening day: 8000 people/day visit the store in the first few days H&M entered Japan’s fashion market initially using a green field strategy, opening stores. On September 13, 2008, H&M opened the… Continue reading H&M Japan entry: green field market entry to Japan