Category: fashion
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Burberry solves its “Japan problem”, at least for now
Burberry goes direct in the world’s most important luxury market: why did Burberry not decide on less disruptive options? Sanyo-Shokai pivots from Burberry to Mackintosh and continues the valuable Black Label and Blue Label lines by Gerhard Fasol, All Rights Reserved. 18 August 2015 Burberry Japan – the start of a relationship: Sanyo Shokai started…
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Sanrio licenses "Hello Kitty" to Diseno Textil SA (ZARA)
Diseno Textile SA (ZARA) entered Japan’s market earlier than H&M and can now collect some fruits from timing advantage: Diseno succeeded to obtain a license for Sanrio’s Hello Kitty character, and plans to market Hello Kitty branded goods. Will be interesting to see if H&M will do quid-pro-quo and seek to license other famous Japanese…
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H&M Japan entry: green field market entry to Japan
H&M Japan entry – H&M opened the first store in Japan in Ginza on September 13, 2008: by Gerhard Fasol Long queues on opening day: 8000 people/day visit the store in the first few days H&M entered Japan’s fashion market initially using a green field strategy, opening stores. On September 13, 2008, H&M opened the…